Monday, August 2, 2010

Switch: How to Change Things When Change Is Hard Decide Now


The Heath brothers are really interested in leaving their readers at least a little wiser after reading their book. They are passionate and it shows through their clear writing and well researched book. They direct readers to simple (but not easy) steps to improve and change whatever it is that needs change. The book will give you insight into how to change things whether they are in your work, family, or personal life. Like their previous brilliant book, "Made to Stick", they boil down their advice to steps that can be quickly remembered and thus considered. In "Switch" they advise readers to consider three elements for change. The three factors are the "Rider" which is the rational side of individuals. Second is the emotional "elephant" and finally you have to "clear the path" for the change to succeed. While each problem may have a bigger component of one of these elements that you have to tweek, all three need to be considered and thought about.

The authors mainly support their strategies through numerous examples. Some of the examples and anecdotes were massaged to prove their point. I found some of the examples boring to read and perhaps that is why I only gave this otherwise excellent book 4 stars. Nevertheless many will find the anecdotes inspiring and will certainly gain ideas for their own personal use. I highly recommend "Switch" for anyone who desires to change something.
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